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Farm Inc

Title Farm Inc: Introducing Marketing Principles in the Agricultural Sector

Funding programme LLP-Leonardo da Vinci-Multilateral projects-Transfer of Innovation

Project reference 2013-1-IT1-LEO05-03986

Principal investigator Cavicchi Alessio

Role UniMC Coordinator

Consortium Militos Emerging Technologies & Services (Filippos Karamanlis & SIA EE) (Greece), INIPA (Italy), Committee of professional agricultural organisations in the EU (Copa) (Belgium), HELLENIC AMERICAN UNION (Greece), Panhellenic Union of Young Farmers (PENNA) (Greece), Union Farmers Parliament (Latvia), RNDO Limited (Cyprus).

Runtime dal 01.10.2013 al 30.09.2015

Status completed

Short description Small agricultural enterprises and farmers are in a disadvantageous position to other players in the food chain (food manufacturers, wholesalers, retailers). Often times their efforts to maintain and improve their market position and to upgrade their market share or to expand their business internationally goes unrewarded. It is obvious that one single SME cannot compete with the marketing power of multinational companies. However, a new trend in the agricultural sector provides a great chance for small enterprises and farmers: Rural Branding Therefore, the overall objective of the Farm Inc project is to improve the quality of continuous vocational training and the acquisition of skills for the agricultural sector through the adaptation and further development of a specific marketing training tool. The challenge will be to highlight to the agricultural enterprises in the project countries (IT, EL, LV, CY, BE) the importance of using novel marketing principles such as branding and internationalisation in their workplace. Farm Inc will therefore develop training material to upgrade the skills to better brand and market rural products and to internationalise the business, taking full advantage of the chances that the EU Common Market has to offer. In the long term this will help to increase their bargaining power in the existing food chain and to open new market possibilities in a continuously evolving EU and World economy. More specifically Farm Inc will: - Adapt, develop, and transfer the existing innovative Methodological training Tool for Marketing-MTTM, developed under the LdV Proud Farmer project, in order to address the needs of the agricultural community in the target countries. - Develop interactive training methods for this material (such as videos, animation, interactive scenarios) to facilitate the learning process. - Provide VET trainers with a concise and user friendly training tool to address the needs of learners in the agricultural sector, and in the long run - Strive for the integration of the MTTM in official VET systems in the target countries and beyond. Farm Inc will achieve these aims through the elaboration of a needs and transferability analysis, the adaptation and development of the training material as well as its pilot testing, and the structured dissemination of the project results to relevant stakeholders (national and local authorities, VET providers, agricultural associations etc.) in order to ensure their sustainability beyond the duration of the project. The Farm Inc consortium consists of 8 partner institutions from 5 LLP countries (BE, CY, EL, IT, LV) with complementary profiles (universities, agricultural associations, VET providers, consulting firms) and expertise that will ensure the smooth implementation of all project activities. Each partner has a clearly defined role in the project based on their expertise.

Total cost € 397.298,00

EU contribution € 297.971,00

EU contribution to UniMC € 50.863,00

Project website