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Home Research@UNIMC International workshop Sustainable Tourism in Adriatic-Ionian Region


In line with the EU Strategy for the Adriatic and Ionian Region (EUSAIR), the University of Macerata promotes initiatives focused on the enhancement of European cultural heritage and the innovation of cultural offer for sustainable tourism development, also through the involvement of cultural and creative industries.

The Italian Ministry of Cultural Heritage and Tourism has recently opened a participatory approach, involving several stakeholders for the definition of a national strategy for sustainable tourism.

It is expected that the main outcomes will form the basis for a new Italian way to sustainable tourism. The Strategy will be developed and shared in the next years with cross-border regions.
Universities will be asked to move beyond the traditional missions of teaching, researching and knowledge transferring. The role of Universities as co-creators of sustainability and the pursuing of long lasting public-private partnerships (PPPs) will constitute building blocks of initiatives, projects and activities for social and economic development.

The international workshop “Enhancing Sustainable Tourism in Adriatic-Ionian Region through co-creation: the role of Universities and Public-Private Partnerships” aims to:

  • share best practices and experiences among scholars, practitioners and public bodies of the Adriatic and Ionian Region,
  • set up guidelines to enhance sustainable tourism, cultural heritage and the development of a culture-driven economy in the Adriatic and Ionian Region,
  • promote networking among relevant actors, also by enhancing cooperation among private and public institutions,
  • show successful start up companies in the field of sustainable tourism and creative industries

The official hashtags for the Workshop will be: