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Society 4.0, Digital Culture and Multimodal model

In contemporary society, digital technology does not only materialize in the presence of specific artifacts, but is also embodied in a culture that is itself a structure and, at the same time, is structured by technologies, organisational systems and models of knowledge.

The characteristics of this culture are: (1) the hybridization of physical and virtual, (2) the Not-One in the approach of knowledge, that is the interaction of different perspectives dialoguing with each other and creating complex structures, without being reduced to an identical-one, and (3) the presence of networks that complex the world and where the qualifying element are not the nodes, but the relationships established between themselves. Post-anthropocentric, post-human, post-digital and third-space approaches, inter alia, are moving in this direction.

At the same time, there is a shift from a media and multimedia communication model, to a hybrid mode, a synthesis between communication and action. Some authors define this model as multimodal, where not only there are different media, but there is also a complete overlap between the world of communication and the world of action. This way has taken shape, also due to progress in the neuro-scientific field, which have enhanced the synergy between body and brain, and embodied cognition.

The above opens up and suggests new fields of research. How do the robotics and the digital interface, i.e. the physical and virtual relationship with the world, change the processes of knowledge? How do the Cyber Digital Systems allow us to rethink both new models of productive organizations, within them and with the world, and new networks in which we hybridize profit and non-profit processes, outside the logic of assistance, but towards a logic of valorization of the individual?

This last issue, also recalls the interaction between production and training, the latter no longer enclosed in a separate world, but deeply innervated in the production, due both to the close interaction between action and knowledge, and to an increasingly strong attention (1) to the identity processes, seen as both personal and professional, (2) to the competences, and (3) to the digital citizenship processes. This research field includes multi-disciplinary and inter-disciplinary studies on these highly innovative topics.

 

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